They need a collaborative planning solution that effectively aligns sales resources to opportunities. And they need analytical insights to create an optimal omnichannel strategy to drive their sales volume, value, and velocity. Our Go-to-Market Optimization solutions help companies maximize the effectiveness of their sales force and translate.. Summary. Technology markets are not static and orderly. Understanding the market and buyer dynamics that drive the need for your products and services is critical for go-to-market success. Use this initiative to prioritize customer journeys and refine planning, segmentation and targeting strategies.

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In some sectors, marketing expenditure has begun to outpace sales growth, a phenomenon that hasn't been seen for quite a while (Exhibit 1). A recent McKinsey survey found that 78 percent of CEOs are now banking on CMOs to contribute to growth, which means CMOs must translate full-funnel marketing into a budget allocation for brand and margin.. Keep each of these sections as short as possible. The goal here is to simply paint a picture of where your new product sits in the market and how you'll talk about it. You'll get more in-depth into the "how" behind each of these later in the go to market strategy. 3. Lock in your pricing strategy.